Client
Citroën
Year
2019
Sides
Creativity
Design
Copywriting
Industry
Automotive
They say a picture is worth a thousand words. What will they say about the 100 images and the many, many words we did to celebrate the 100 years of Citroën. This campaign had 100 graphics, which came to life in VPs, a web, RRSS, and even a book with augmented reality.
All the years of Citroën's history and its relationship with the rest of the world, told in hand-composed illustrations.
The highlights of each decade were animated so that people could see them come to life with Augmented Reality.
Editorial
We made a book that compiled the one hundred illustrations, but only one hundred unique copies were printed and given as gifts to motoring figures, influencers and prominent figures in the history of the brand.
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