Lemon

Client

Lemon

Year

2022

Sides

Branding

Design

Strategy

Industry

Crypto

When we started working with Lemon, we discovered a typical problem of new categories saturated with messages: all brands looked alike and communicated in the same tone. To stand out and take over the market, we decided to do something completely groundbreaking, not only aesthetically but also in terms of the tone of communication.

Lemon's new identity is a celebration of an open, lively and dynamic personality. Through different visual languages, we pay tribute to our way of seeing life: unabashed, cool, and ready to embrace the future, a very crypto friendly future!

We built the largest community of users in Latam, we won 60% of the Crypto market in Argentina.

Liquid concept

We faced a more pop version of the brand where colors are the protagonists, in charge of generating emotions and sensations to the viewers. The common thread of the brand is now "liquid".

We turned Lemon into a brand loved by its users and admired by its competitors.

The app was on several occasions the most downloaded in the country, beating monsters such as Tik Tok, IG or Whatsapp.