Sala de parto

Client

Theater festival "Sala de parto"

Year

2019

Sides

Branding

Design

Concept

Industry

Entertainment

The Sala de parto theater festival is a space for new Peruvian playwriting that, over the years, has become one of the most important festivals in Peru. In this sense, the Festival is characterized by providing a disruptive personality according to the brand manifesto: contemporary, relevant and provocative works.

The visual proposal of the 2019 edition pays tribute to the disruption of the contemporary playwright.

The paper and the distortion caused by scanning as a metaphor of creative nonconformity, an allegory of the rebelliousness of the creative process, of the playwright's writing that does not conform: of a theater that does not seek a strict role, but a way to always change.