Shhhhhh!™ Energy Drink

For its second year, Marché Shoni, a festival celebrating the culture of the Shaughnessy Village neighbourhood, enlisted Baillat Studio to continue developing its visual identity. This year’s theme continued the idea of ​​bringing people together through a modular illustrative system.

They contacted us for this project with a clear vision: to revolutionize the energy drink market with a natural, positive and authentic proposal. They had an innovative product, sweetened with honey and natural ingredients, backed by a high-impact figure such as Rodrigo De Paul, world champion with the Argentine national team. Our challenge was to translate that vision into a brand with its own identity, capable of connecting with an audience that seeks real energy without losing naturalness or attitude.