Real Company

At The Brand Side, we were in charge of bringing to life the visual identity of Real Company, a new energy beverage made with natural ingredients, ready to shake up the Brazilian market. The mission was clear: to build an authentic, vibrant brand full of personality — one that truly connects with its audience.

To make it happen, we created a cast of iconic and expressive characters that embody (with a whole lot of attitude) the kind of energy Real stands for. We wanted to move away from the typical “healthy but boring” vibe and instead turn it into a fun, energetic, and everyday experience — made for a generation that’s mostly sedentary.

The flavors and natural ingredients were the starting point for a bold color palette and a graphic language full of freshness, motion, and punch. A visual identity that proposes a new way of understanding energy — made for those who move, do, and feel.