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Start a new project
with The Brand Side.
We'll be back to you ASAP.
Also, check other contact links here.
Start a new project with The Brand Side.
We'll be back to you ASAP.
Also, check other contact links here.
FUTURE STARTS NOW
FUTURE STARTS NOW
FUTURE STARTS NOW
FUTURE STARTS NOW
FUTURE STARTS NOW
FUTURE STARTS NOW
An app without borders needed a brand without gravity. AstroPay chose us to lead its transformation from a regional payment platform into a global wallet present in over 150 countries. Through strategy, branding, and creativity, we developed a brand system that connects a borderless financial universe with a close, modern, and ironic personality. We launched a new positioning, a fresh visual identity, and a campaign that resonated with freelancers, expats, and travelers around the world.
Client
Astropay
Industry
Fintech,
Year
2025
The new branding translates AstroPay’s tech functionality into a warm, flexible, and visually powerful experience.
We created a graphic universe that flows between the digital and the human, the global and the everyday.
We designed a new illustration system, crafted product animations, and defined clear rules for all brand touchpoints—from the app to performance campaigns.
The challenge was huge: to reposition AstroPay as a global financial solution for a digital, diverse, and ever-moving audience. In a market saturated with technical promises, we chose a more human, cultural approach.
We defined a new brand purpose: to simplify people’s relationship with money—anywhere in the world. And we brought it to life through one inclusive, clear and memorable idea: AstroPay. The wallet of this world.
From there, we developed messages, tone, and campaigns based on real everyday uses of global money. Because if the world is one, paying shouldn’t feel like crossing customs.