The Brand Side goes on tour! (November 2025)

Three dates, two countries, countless conversations, and one shared motivation: This November we are leaving the studio to meet more creatives, share our processes, and continue growing a design network that connects across the region.

First Stop: Chiclayo, Peru

We start the tour in Chiclayo, where we will take part in Creative Space 25, organized by the Faculty of Design at Universidad Señor de Sipán (USS). This event brings together students, professors, and design professionals from northern Peru through talks, workshops, and experiences that promote visual thinking as a tool for cultural transformation. Our Head of Design, Alex Valcárcel, will lead a talk on contemporary creative processes, focused on how design studios can find their own voice in a world saturated with global references. He will also host a portfolio workshop for design students, focused on building a strong personal narrative, developing presentation strategies, and learning how to communicate ideas coherently, emotionally, and strategically.

But the visit does not end there. We will also take part in an open conversation (outside of the USS activities) aimed at the creative community of Chiclayo with friends of TOTEM Brand Studio. This gathering will bring together local designers, artists, illustrators, and visual communicators to discuss the future of the creative industry in the region. More details about this activity will be announced soon.

Second Stop: Buenos Aires, Argentina

Our next stop will be Buenos Aires, where we will participate in DevConnect Argentina, one of the most important events in the Ethereum and Web3 ecosystem. For one week, the city will host communities, startups, developers, and creators from around the world to rethink how the decentralized internet is built.

At TBS, we believe that design plays a key role in translating technological complexity into human, clear, and visually powerful experiences. That is why we will have our own stand, where we will showcase some of our recent work, our branding methodologies, and the ideas that guide our practice at the intersection of creativity, strategy, and technology. This space will also be an opportunity to connect with new partners, explore collaborations within the Web3 world, and continue expanding the bridges between design, innovation, and digital culture.

Design as a Meeting Point

We believe design happens in community in the space where local meets global, analog meets digital, and strategy meets emotion. And this November, we want to experience that up close.

07–08 NOV / Chiclayo, Peru — USS Creative Space 25
07 NOV / Chiclayo, Peru — Creative Community Talk (TBA)
17–22 NOV / Buenos Aires, Argentina — DevConnect Argentina