Announcing FLAVA: New music festival designed and developed by TBS in Peru

This coming October 11, Lima will add a new milestone to its event calendar with Flava, a festival bringing together top names in international urban music and EDM. Behind this project are two key players in the industry: Vastion Group, known for producing the official Ultra franchise in Peru, and Cochinola, a party that has become an undeniable icon in Lima’s nightlife.

At The Brand Side, we have taken on the challenge of designing and developing the identity, strategy, naming and experience of this new space because we believe culture and entertainment are powerful drivers of connection, growth, and opportunity for the city. Flava will be a platform to energize the local scene, open doors for new talent, and position Lima as an attractive destination for large-scale productions.

Partnering with Vastion and Cochi represents an important step for us. It brings together experience, credibility, and vision for a fresh proposal that speaks directly to a young and diverse audience eager for quality experiences. It also sends a clear message to those looking to invest in an industry that keeps expanding and solidifying despite challenges.

We are excited to put our creativity and strategy into a project that connects brands, artists, audiences and new business opportunities. We believe initiatives like FLAVA show that collaboration between producers, promoters and creative studios can truly move the needle for the entire industry.

This is just the beginning. See you in Lima this October 11.

Flava’s social media: Instagram – Website